Brand and communication

Cafés Richard, a diversified communication


Cafés Richard : a well-known, recognised brand

While Paris is popular for its famous monuments, its cafés are an integral part of its history and varied landscape. For a long time the refuge of intellectuals, artists, writers and thinkers who took inspiration there, they have been immortalised in a great many films and photos.

Cafés Richard fits in perfectly with this setting, as seen in an emblematic film such as “Amélie” or in a few snapshots in the press, taken on the go… Here, the Cafés Richard cup with its red border; there, the Cafés Richard sugar, as recognisable as it has always been, or the Cafés Richard delivery van in the background…

For over 50 years, the spirit of our family business, a partner of the horeca trade, has been associated with the authenticity of these thousands of establishments and their rich and diverse personalities. Its little logo is immediately identifiable.

Exhibitions and events

We attend all the major trade gatherings at fairs such as Gulfood (UAE), Equip'Hôtel (Paris) and Sirha (Lyon)… These are chances to get together and meet up.

We are also partnered with other national events, such as the French Gastronomy Festival or the French Coffee Championships (Barista, Cup Tasting and Latte Art), organised by SCA France (Speciality Coffee Association of Europe), of which we are active members.

Coffee by Richard…

A brand must be a symbol of trust and quality in order to reassure customers and build loyalty. This is why we provide establishments with communication materials about our brand. This enables their customers to recognise the coffee merchant in whom they have placed their trust.

As well as the better known symbols such as the Cafés Richard cups and sugars, the old-style board displays the offers of the day, the sugar bowl on the bar is aesthetically pleasing and practical, the metal plaques from the Pods collection adorn the walls, and the saucers elegantly complement the espresso cups… not forgetting the coffee, tea and cocktail coffee menus.

If you would like more information about our communication tools, feel free to contact your sales advisor.

Our customers are our best ambassadors

Fine establishments, charming hotels, nice local restaurants and trendy bars, we are everywhere we are needed, offering high-quality coffees and teas, and even providing advice on how to make coffee cocktails that play with the originality of an establishment’s image.

It is a chance to thank our customers for choosing us, and letting them know how proud we are to be close to them.